a.LA testimonials

 

Artisanal LA events put vendors in front of their core consumer, generate substantial media attention, open doors to new opportunities and provide an opportunity for exposure to an amazing demographic with disposable income and a genuine interest in connecting with artisans and buying local. This isn’t another farmers or flea market – our events set the standard in LA and attract the masses. Our promotional campaign leading up to events ensures our events will bring awareness to your brand and provide the opportunity for you to connect with thousands of eager foodists, influencers and press who may have never been able to see you elsewhere, in a genuine and authentic way. Our mission is to support community and small business owners like ourselves, so all of our vendors attend our pre-event Vendor Planning + Marketing Meeting hosted by experts in the field (including ourselves) to help you increase sales, learn to manage your reputation online and fully utilize this promotional opportunity.

IMPORTANT DATES + DEADLINES

Saturday, November 15, 2014: Holiday City Market Applications Close

Monday, January 17, 2015: Spring Show Applications Open

February 2015: Vendor Networking Mixer (Details TBA!)

Tuesday, February 17, 2015: Spring Show Early Application Deadline

*** save $50 – $200 on seasonal show booth fees when you apply early! ***

Monday, March 16, 2015: Spring Show  Application Deadline for Regular Booth Rates

Monday, March  16, 2015: Spring Show Vendor Meeting

Apply Now

 

HOLIDAY CITY MARKET VENDOR FAQ 

How is the City Market different from the Spring and Fall Shows? 

The Holiday City Market is a larger scale edition of our past Holiday Markets produced in partnership with the City of Pasadena, OPMD (Old Pasadena Management District) and a number of the district’s independent, local small businesses. The event will take place throughout Old Pasadena with six different vendor areas (the city’s streets and beautiful pedestrian alleys) and is open to the public, including the tens of thousands of shoppers that regularly visit the area.

What are the hours for the Holiday City Market? 

Event hours on Saturday will run from 11am to 10pm, similar to the extended evening hours of most Pasadena retail locations during the holidays. City streets and alleys will close beginning at 5:30am on the day of the event and load in will begin between 7:00am and 7:30am. Strike will occur immediately after the event concludes at 10pm.

What is included in the booth fee? 

A booth includes a 10×10 white multi sided tent, custom branded signage with event logo and vendor name, a booth clip light for darker evening hours and one 6′ table. Vendors are responsible for their own linens and booth décor.

Can I use my own branded pop-up tent? 

In order to maintain a cohesive, branded look and feel throughout the event, only our white tents will be permitted.

Is there electricity in the booths? 

The only electricity available to the booths is what will be used to power the booth interior clip lights. If you require additional electricity, you may coordinate that directly with our vendor Town & Country, however, a generator will be required and any additional expenses, including permit costs will be your sole responsibility.

What is the difference between a “Gold” and  “Copper” location?

Much like the premium locations at our Spring and Fall shows which are high traffic and/or more prominent and highly visible, we are offering two tiers of location for the Holiday City Market to offer vendors options. None of the copper locations are undesirable or “bad”, however, there are a few more highly trafficked areas and streets which are referred to as “gold” locations some of you may prefer.

How can applications be submitted? Can they be dropped off? Sent by email?

Application + Agreement can be sent via snail mail to our mailing address or signed, scanned and emailed. There is no mail slot accessible at our building, so drop offs are not recommended unless prior arrangements are made with someone on the team to meet you, or you come during the “office hours” of one of our scheduled open houses.

Are there early discounted booth rates for the Holiday City Market?

Due to a shorter application period for this event, there is no early bird timeline.

Can I select my booth placement?

Ours is a curated event and vendors may choose from a “gold” or “copper”  placement, however, the exact location of the booth is dependent upon numerous variables and will be selected by the Artisanal LA team to ensure the optimal vendor mix and layout.

Can I be placed near or further from similar vendors? 

As this is a curated event, we place all vendors to ensure an optimal vendor mix and layout.

Can I share a booth? 

Vendors may share booths at the show and should indicate their intention to share a booth on the Application + Agreement.

If I share a booth, will someone be assigned to me or do I need a booth mate?

For this event, vendors sharing a booth, must select their own shared boothmate and elect one vendor to submit an application and payment on their behalf with the secondary business name noted.

What types of vendors can apply for the City Market? 

All independent maker categories (as defined in the Application + Agreement) may apply for the Holiday City Market. These include edibles, home goods, print and stationary, craft, jewelry, apparel, bath and body products, kids products and apparel, pet products and apparel and more.

Do you accept Cottage Food Vendors?

Yes! All independent food producers at any level are eligible to apply, however, due to permit and power restrictions we cannot accept prepared food vendors for this event.

Do you accept vendors outside of Los Angeles? 

Yes! All independent makers whose products are made in the USA are eligible to apply. We feature local makers from numerous markets including Brooklyn, Austin, San Francisco, Portland, Santa Barbara, and beyond.

Do you accept non-food vendors?

Yes! The Holiday City Market will feature all independent makers including, but not exclusive to, home goods and edibles (like cutting boards, kitchenware, kitchen apparel, housewares, utensils, knives, appliances, electronics, plants, seeds, gardening goods, natural pet foods and products, composting supplies), and other items relevant to the “foodie”, kitchen enthusiast, urban farmer, or home chef.

Do you accept fashion or jewelry vendors for the Holiday City Market?

Yes! While our Spring and Fall consumer events are not a showcase for apparel and jewelry, all vendor categories (as defined in the Application + Agreement) may be submitted. If you believe your product is right for our audience, please feel free to submit an Application + Agreement for review.

 

 

SPRING & FALL SHOW VENDOR FAQ

What is a standard 10×10 booth?

A standard booth is an aisle space that measures 10×10 and includes three white hard walls.

What is the difference between a corner booth and a column corner booth?

Some corner booths include a small, square, white support column in the space, which, for some, is a premium as it offers an anchor for décor and booth set up. Regular corner booths are free from any obstruction.

What is a “premium booth” location?

Premium locations include those that are placed in high traffic and/or prominent and highly visible locations. There’s no such thing as a “bad” booth placement in our layout, however, there are a few highly coveted spaces which are referred to as “premium” locations.

How can applications be submitted? Can they be dropped off? Sent by email?

Application and Agreement can be sent via snail mail to our mailing address or signed, scanned and emailed. There is no mail slot accessible at our building, so drop offs are not recommended unless prior arrangements are made with someone on the team to meet you or you come during the “office hours” of one of our scheduled open houses.

How long will discount booth fees be honored?

The deadline to take advantage of discounted booth fees for the 2014 Fall Show is Friday, August 15th. All applications must be received or post dated by this date or the regular booth rates will apply.

Can I select my booth placement?

Ours is a curated event and vendors may select aisle, corner, column corner and/or premium placement, however, the exact location of the booth is dependent upon numerous variables and will be selected by the Artisanal LA to ensure the optimal vendor mix and layout.

Can I be placed near or further from similar vendors? 

As this is a curated event, we place all vendors to ensure an optimal vendor mix and layout.

Can I share a booth? 

Vendors may share booths at the show and should indicate their intention to share a booth on the Application and Agreement.

If I share a booth, will someone be assigned to me or do I need a booth mate?

Vendors may indicate on their Application and Agreement a preferred vendor to share with. In cases where the vendor does not have a pre-designated booth mate, we will do our best to place as many as possible with ideal partners for sharing. In the event you do not have a booth mate to share the booth with and a suitable partner cannot be identified, we will notify you to work on another option, or as matter of last resort, a credit for a future show.

Do you accept Cottage Food Vendors?

Yes. All independent food producers at any level are eligible to apply.

Do you accept vendors outside of Los Angeles? 

Yes. All independent makers whose products are made in the USA are eligible to apply. We feature local makers from numerous markets including Brooklyn, Austin, San Francisco, Santa Barbara, and beyond.

Do you accept non-food vendors?

Yes. The Artisanal LA consumer shows in Spring and Fall feature independent makers of home goods and edibles, which includes, but is not limited to, cutting boards, kitchenware, kitchen apparel, housewares, utensils, knives, appliances, electronics, plants, seeds, gardening goods, natural pet foods and products, composting supplies, and other items relevant to the “foodie”, kitchen enthusiast, urban farmer, or home chef.

Do you accept fashion or jewelry vendors?

While the event is not a showcase for fashion and jewelry, we do occasionally accept vendors whose products are relevant to our audience, for example, jewelry made from reclaimed silverware, bags suitable for the farmers market and clothing geared for the cook or urban farmer. If you believe your product is right for our audience, please feel free to submit an Application + Agreement for review.

 

REVIEW LA MART’S EXHIBITOR PACKET DOCS FOR SPRING AND FALL SHOWS

Exhibitor Manual

Exhibitor Custom Hardwall

Exhibitor Method of Payment

Exhibitor Electrical

Exhibitor Furniture

Exhibitor Parking