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A Little Bit

About Us

Taste, shop, sample and learn while supporting the local economy and local artisanal vendors at our seasonal shows and pop-up shops celebrating the city’s finest local, sustainable and handmade edibles, homegoods, and lifestyle goods.

Artisanal LA showcases the best handmade products from around the country. Attendees shop a wide array of edible treats from butchers to chocolate makers, homegoods like handcrafted decor and candles, and lifestylegoods like kids clothes and skincare and enjoy programming like hands-on workshops, chef-led demos, expert panels and speakers educating guests on various topics as well as the opportunity to learn about non-profit organizations changing the local food scene in Los Angeles.

Attendees have the rare chance to shop from artisans at our seasonal shows, and meet up-and-coming makers who share a passion for healthy, local, and sustainable ingredients. Many of our artisans aren’t yet accessible through retail stores or even through farmers markets. The exciting shopping events make it easy for you to buy local, support LA’s economy, discover new favorites, get a jump on holiday shopping, and join in community while having a ball. 100% of our vendors’ products are USA made by independent makers, crafters and chefs.

Our Team

Founder | Curator
Shawna Dawson
Shawna Dawson is a native Angeleno, USC grad and a brand, marketing, PR, social and viral media maven with two decades of experience doing business in more than a dozen countries, from the US to Romania and Japan. An avid believer in the power of community, she was blogging in her spare time when she took the reins as Director of Marketing and Community Manager at Yelp, spearheading development of the LA market by cultivating a loyal following alongside countless sponsorships, cross promotions and memorable events that more than quadrupled the market in a few short months.

At the helm of the boutique marketing and PR firm Sauce LA, Shawna and her team consult clients, including many of the city’s top chefs and award-winning restaurants, on the virtues of grassroots, social and viral media alongside traditional PR. Shawna and her team have launched more than ffifty projects of their clients’ and their own in the last six years from downtown’s Lazy Ox and Lindy & Grundy to Bill Chait’s Sprout Group restaurants Test Kitchen, Sotto and Picca to Short Order, Short Cake and Playa, to Bestia, Petty Cash and Republique, creating one of the city’s most prolific press machines. The team currently works with a client roster of talent that ranges from top chefs and brands to some of the city’s most iconic, historic restaurants.

She’s also dreamt up and developed her own brand events like the historic crowd drawing LA Food Fest and trendsetting Artisanal LA, a biannual downtown event showcasing the best independent and sustainable chefs, edibles, makers and home goods that’s evolved into a growing brand with regular pop-ups and events with partners like the Producers Guild of America, Coachella, West Elm and Whole Foods. Both brands and their events are going strong in their sixth and seventh years and are still curated, managed and produced entirely in-house. Shawna’s currently working on the launch of two new projects including an all new LA Food Fest at Expo Park in partnership with the independent promoter Nederlander for Summer 2016, and a completely new event, the Clean Food Fest merging winning event formulas with mindful eats, drinks, sweets and education for a first of its kind event in 2017.

She’s passionate about supporting and creating marketing opportunities for other small business owners helping them get from idea to execution. Shawna, her brands and clients have been featured in numerous publications from the Los Angeles Times and LA Weekly to Bon Appétit and New York Magazine and she was most recently recognized by the Mayor’s Office of the City of Los Angeles for her work supporting fellow entrepreneurs through Artisanal LA. She’s partnered with the city’s brightest luminaries on a number of community projects including a recent bid for the Greek Theatre with Nederlander/AEG and Old Pasadena’s Artisanal LA Holiday Market in partnership with the City of Pasadena. She gives her time to teach various groups about marketing and PR, is a Kiva Trustee and a proud board member for a number of local groups and associations.

Shawna’s a lover of all things LA who traded her Carthay Circle digs for the urban foodie hippy haven that is Altadena that she now calls home with her Welshman, their three cats, a feisty four pound rescue dog named Spike and their foster babies.

Event Production
Fran Linscott
Fran is a traveler and food lover by nature. Born to Indian and Italian parents, her love of food started young. Her life has brought her from Miami to Maine, New York to Silicon Valley, and now to Pasadena. Fran brings with her experience in a number of different industries including retail management, visual marketing, non-profit administration and event production. She’s all about the details and finding new ways to deliver an optimal consumer experience. She is also passionate about shining a spotlight on local producers and cultural foods and marrying all those elements through our brand and client events. Helping people accomplish their goals brings her great joy.

In her free time Fran loves to travel, take cooking classes, catch movies with her husband, and cook gluten free feasts for her friends and family.

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Shawna Dawson
Founder | Curator
Fran Linscott
Event Production